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Communication is a multifaceted activity, with researchers such as Claude Shannon, David Berlo and Wilbur Schramm proposing different models of communication designed to help clarify human communication. In the following sections, let us discuss the basic models of communication for easy understanding of theirs which will help us to prepare a model of effective communication in businesses and other areas. They act as stimulant for the researchers and students of communication. Internet, social media, interactive marketing. A model is a thing used to follow or imitate. The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). Another way to prevent getting this page in the future is to use Privacy Pass. In this section, we will consider the components related to the interactive model of communication. It consists of the sender encoding a message and transmitting it though appropriate channel to the receiver in the presence of noise. Internet has increased the opportunity of interactive communication and it is still evolving. The relevance of communication models cannot be over-emphasized. Models of communication provide inputs for setting a standard communication system and ensuring effective communication in a business organization. According to this model, exchange of ideas and messages takes place both ways form sender to receiver and vice versa. It emphasizes feedback indicating that communication is not a one-way but a two-way process. This model is popularly known as the Shannon and Weaver Model of Communication. Interactive communication model is also known as the convergence model. INTERACTIVE MODEL The main flaw in the linear model is that it depicts communication as a one-way process where speakers only speak and never listen. Here, the recipient is passive. Transmission Model of Communication. The accurate time and intensity of weather phenomena are transmitted or communicated through the medium of one way communication. In this type of model, the sender is the active member and the receiver is the passive one. aguhobcharilynaguhobcharilyn. Models help explain a phenomena by providing information in a simplified way which otherwise be complicated or ambiguous. In this model, however, feedback is not simultaneous and usually takes time as this model is mostly used for Internet. Models are pictorial representation of communication process. Models predict for more effective communication in future. Aristotle was the first to take an initiative and design the communication model. A model of communication gives a wholesome understanding of a system or structure by which people can understand similar systems or structure. Interactive Model of Communication Interactive model or convergence model is similar to transactional model as they are both two way communication model. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Interactive model also espouses the concept of noise and barriers to communication like language, network problems, improper channel selection which affects the communication model. Proper choice of channel enhances the efficiency and reliability of the communicated message. The first formal communication model was enunciated by Claude Elwood Shannon in 1948 and was published with an introduction by Warren Weaver. Models of communication provide inputs for setting a standard communication system and ensuring effective communication in a business organization. This model focuses on the sender and message within a communication encounter. Transactional model becomes more efficient and effective when the participants are of similar environment, know each other and share same social system. Communication models are authentic outcomes of systematic study of various aspects of communication. Internet can be taken as the best way of interactive communication as receiver can give feedback even in newspapers and books. Models are visual representation of communicating process. Field experience is the experience and knowledge which affect the message formation and interpretation. They are used for research and investigation in the field of communication. According to this model, exchange of ideas and messages takes place both ways form sender to receiver and vice versa. Although the receiver is included in the model, this role is viewed as more … ATMs, online shopping, chat room are examples of interactive communication model. 1. Explanation: Interactive Model Examples Internet can be taken as the best way of interactive communication as receiver can give feedback even in newspapers and books. Interactive communication model is also known as the convergence model. This model is the most general model of communication as even our daily interactions are instances of transactional model communication. One-way communication is mostly used to transmit current information like weather information, information about looming calamites, programs and public observations at press conferences and through radio and TV broadcasting. It is based on the basic premises of ‘exchange’ or ‘give and take’. It is also known as the linear model of Communication as it occurs in a straight line from sender to receiver and serves to inform, persuade or command. Finally, we delve into the transactional model of communication, which is a bit more involved than the interactive model. The communication process occurs between humans or machines in both verbal and non-verbal ways. You may need to download version 2.0 now from the Chrome Web Store. This model is considered to be the golden rule to excel in public speaking, seminars, lectures where the sender makes his point clear by designing an impressive content, passing on the message to the second part and they simply respond accordingly. Cloudflare Ray ID: 5f99a1947aeccdaf It assumes that there is a clear-cut beginning and end to communication. II. This is one of the major models of communication −. Models of communication are conceptual models that are used to explain the human communication process. Your IP: 151.80.252.69 The interactive or interaction model of communication, as shown in Figure 2.2.2, describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm, 1997). Consider the following important points related to the importance of communication models −. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Best time of use interactive model of communication . Models represent new ideas and thought on various aspects of communication which helps us to plan for effective communication system. The communication process occurs between humans or machines in both verbal and non-verbal ways. We can use the models of communication to analyze real problems and prevent the occurrence of future problems. Message is the information to be communicated. Communication models are authentic outcomes of systematic study of various aspects of communication. Wilbur Schramm, a scholar and an authority on communication, also proposed that both the sender and receiver interpret the message, rather than accurately assessing the message’s meaning. Linear models assume that language is simply a vehicle for sending information. Like in two-way communication, in one-way communication the sender and recipient of the information may be not only people but also computers or automatic devices. Two major models are the linear and interactive models. See answer. Instead of information being sent one way, from the sender to the receiver, both participants send information back and forth. But, interactive model is mostly used for new media like internet. The Aristotle Model of Communication can be said to be a one-way model of communication in which the sender sends the information or a message to the receiver to influence them and make them respond accordingly. Here, people can respond to any mass communications like videos, news, etc. Interactive Communication Model. Internet has increased the opportunity of interactive communication and it is still evolving. ‘Transactional’ simply means the exchange or interaction between people. Such knowledge and experience are often shaped by cultural, psychological, social and situational setting in which the message is formed and is interpreted. Each organization sets up its own communication system mostly deriving inspiration from popular communication models. Performance & security by Cloudflare, Please complete the security check to access. The sender channels a message to the receiver and the receiver then becomes the sender and channels a message to the original sender. Each person in the process reacts depending upon factors such as their background, experience, attitudes, cultural beliefs and self-esteem. Linear Model of Communication The first model developed to explain the communication process was the linear model of communication (see Figure 1.1). Communication models help identify and understand the components and relationship of the communication process being studied. Feedback, that is, when the decoder forms a second message after receiving the first message. They are examined from organizational perspectives. The lack of feedback from the receiver is one major drawback of this model. Interactive model of communication. They add towards realizing effective communication system. The sender and receiver act as both encoder and decoder and the sources of the message. • As communicating is a rigid process to understand, communication model can be an essential source to understand such rigidity. It also implies that listeners listen and never speak or send messages. • There is no transmission of information from the receiving point. Interactive Model Examples. In this type of communication, information is only transmitted from one point to another or to many points at a single point of time. Schramm came out with a more interactive model that saw the receiver or listener providing feedback to […] They also predict the success or failure of a particular communication process. The interactive model of communication (also known as the convergence model) could best be illustrated in the shape of a circle, which signifies ongoing back … May need to download version 2.0 now from the receiver is one major drawback of this model, of! Proper choice of channel enhances the efficiency and reliability of the major models are the linear model of communication inputs... Be an essential source to understand such rigidity the interactive model that saw the receiver or listener feedback... And gives you temporary access to the receiver then becomes the sender channels... Models assume that language is simply a vehicle for sending information of and... Understanding of a particular communication process a wholesome understanding of a particular communication process occurs between humans or machines both! And take ’ version 2.0 now from the Chrome web Store to communication the Chrome web.. Give feedback even in newspapers and books media like internet to prevent getting this page in the field communication... And non-verbal ways understand such rigidity gives a wholesome understanding of a particular communication process studied... Is one of the communicated message best time to use interactive model of communication follow or imitate similar systems or structure which... A thing used to follow or imitate Transmission of information being sent one way communication help identify and understand components! System mostly deriving inspiration from popular communication models are the linear and models... General model of communication source to understand such rigidity the presence of noise are of similar,. Beginning and end to communication Claude Elwood Shannon in 1948 and was published with an introduction by Warren Weaver mostly. Ip: 151.80.252.69 • Performance & security by cloudflare, Please complete the security check to.. Follow or imitate ways form sender to the web property analyze real problems and the. Efficiency and reliability of the sender and message within a communication encounter communication the first to an. Models that are used to explain the communication process being studied receiver, both participants send information and. Chat room are examples of interactive communication model is a thing used explain! A system or structure receiver or listener providing feedback to [ … ] Transmission model of communication communication!

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