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Saul Bass changed everything when he designed the poster for “The Man With the Golden Arm.” In 1955, so many film posters read like a paperback cover or a magazine ad. He asked me to go after the bastard. Quaker and Kleenex looks like there were made today. Saul Bass: Film & Design. I have to admit I was never a fan of Saul Bass’s logo work. Major corporations such as American Telephone and Telegraph, Rockwell International, and Warner Communications were numbered among his prominent clients. Bass developed iconic, influential and noteworthy title sequences employing distinguished kinetic typography for motion pictures, including The Man with the Golden Arm (1955), North by Northwest (1959), Vertigo (1958) … It features a stylized leaf. Kleenex and Quaker aren’t really worse. Now a series of zines. This online archive was created to feature the many posters designed by Saul Bass (1920-1996) throughout his sixty year career, with examples drawn from his private collection. Redesigns of company logos still use the Saul Bass original as a base, or else make minimal changes, such as the Girl Scouts of America logo in 2010. Matthew Lasar - Jul 29, 2012 6:00 pm UTC Saul Bass, creator of title sequences for thriller movies, and AT&T trademark logos. The only one that I like is at&t, they brought Saul’s design “into the digital age” so to speak, while retaining key qualities of it. A movie poster for Anatomy of a Murder, 1959. His voice now sounded like the “Godfather” giving me instruction. On another note, Celanese redesign is pathetic :(, I prefer most of the originals before they got botoxed. - Saul Bass in the New York Times[1] In 1990, General Foods merged with Kraft, Inc. to form Kraft General Foods, Inc. (most of its assets later divided into The Kraft Heinz Company and Mondelēz International). ugh, horrible. Avy Ashery, Visual Communications Advisor to the U.S. Congress. He was a pioneer of the modern title sequence designing. Logos in Saul Bass LOGOS and TRADEMARKS Many people who never heard of Saul Bass are surprised to learn really how much of his work they know, which has appeared on everything from brochures to billboards. I like Bass’s Quaker logo, it looks better. How many of Bass' logo designs are still in use, 21 years after his death? Most of the redesigns fail in comparison, but most knew better than to stray too far from Mr. Bass’ original designs. I doubt I’ll ever see those enameled metal signs with the 1969 or 1983 logos. The new Kleenex by Sterling Brands is an excellent update. Bass designed some of the most iconic corporate logos in North America, including the AT&T "bell" logo in 1969, as well as AT&T's "globe" logo in 1983. The Finished Product. G. Dean Smith and Art Goodman, Creative Directors, were also key people in the design, and of course I was there too. From Saul Bass: A Life in Film & Design. Figure 1: Saul Bass. Where motion picture >advertising was once an unrefined and artless trade, Bass endowed the craft >with the sophistication of a bonafide art form. The Minolta either. For college, he attended night classes at the Art Students League where he had the fortune of studying under György Kepes, a master of the functional Bauhaus aesthetic. Matthew Lasar - Jul 29, 2012 6:00 pm UTC Saul Bass, creator of title sequences for thriller movies, and AT&T trademark logos. Saul Bass was born in May 8, 1920 in New York City. Bass always did it better. He also designed Continental Airlines' 1968 "jetstream" logo and United Airlines' 1974 "tulip" logo which have become some of the most recognized logos of the era. 11/06/2018. I’m torn over the Alcoa redesign. In later years I developed a federal graphics career as well as a jewish design and fine arts career. Have a look inside the excellent book Saul Bass: A Life in Film & Design. When he worked for film studios he offered them a package: main and credit titles, a symbol or trademark, a screen trailer, posters (half sheets, one sheet, three sheet, six sheet, twenty-four sheet), an insert, lobby cards, trade ads and magazine ads. A creative child, he drew constantly. Saul Bass LOGOS and TRADEMARKS Many people who never heard of Saul Bass are surprised to learn really how much of his work they know, which has appeared on everything from brochures to billboards. The Saul Bass bell logo is gone now, replaced by the Saul Bass-designed 1983 globe logo (often called the Death Star by AT&T employees). He managed a … DoubleBass is a four weights display type family with a cartoon modern aesthetic, inspired by the film title design of Saul Bass. Absolutly timeless. I agree with renee. At age 13 I passed by the movie theather in Pittsburgh and noticed this graphic – Man with The Golden Arm – and it was literally magnetic, I could not walk away until I studied every line – mind you, age 13 just before my Bar Mitzvah and had no clue about anythuing Bass. Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T's globe logo in 1983 after the breakup of the Bell System. It was here that he met a professor named :). Bass and his design firm, which was renamed Saul Bass/Herb Yager and Associates in 1978, earned honors and distinction beyond the film industry, for a variety of corporate designs and promotional campaigns. Who has been destroying every beautiful brand identity that Saul Bass have done? Saul Bass (1920-1996) was one of the best, beloved and prolific designers of all time. Seriously David, love your site, I only hope I can be this innovative when I get out of high school. It was in making title sequences that Bass recognized their potential to prime audiences for the rest … His graphic design, from the intersecting, money-green grid patterns in Hitchcock's North by Northwest, to the animation in Vertigo, and beautiful unfolding floral title sequence in Scorsese's Age of Innocence are "art film" shorts in their own right. Although these go beyond the era of International design, this collection demonstrates how significant a scale Bass influenced modern commercial design (as well as his influence in motion picture). For anyone who may be interested, I worked with Saul during the last half of the 60s as his logo planning and account manager (AT&T, Continental Airlines and Rockwell International primarily.) From Saul Bass: A Life in Film & Design. The new Minolta feels so overrated, go back, please go back. Next time I land on a clients website and find their identity has been revamped by someone other than me, perhaps I should try not to feel so bad about it :P. The redesign of the Girl Scout logo is one of the few that didn’t utterly destroy the original. The Finished Product. He studied at the Art Student’s League in Manhattan until attending classes with Gyorgy Kepes at Brooklyn College. I’ve really enjoyed all of the content that you post. The collection is in the process of being catalogued with only a portion currently on view. Sorry Saul Bass, they know not what they do. He also designed Continental Airlines' 1968 "jetstream" logo and United Airlines' 1974 "tulip" logo which have become some of the most recognized logos of the era. The symbol should be recognizable after being photocopied, faxed, then photocopied again. Bass was born in the Bronx in 1920 to Eastern European Jewish immigrants. Although these go beyond the era of International design, this collection demonstrates how significant a scale Bass influenced modern commercial design (as well as his influence in motion picture). I doubt I’ll ever see those enameled metal signs with the 1969 or 1983 logos. A logo should be easily rendered in a single color without loss of quality or intent. Bass was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. Related: Saul Bass logo design: then and now Pat Kirkham, auther of the book Saul Bass: A Life in Film & Design explains the concept of Bass’ design: Saul’s pun on anatomy aligns the dissection of a human body with the dissection of a body of evidence in a court of law. In 1955, Elaine Makatura came to work with Saul Bass and after the opening title sequence to Spartacus in 1960, which Elaine co-directed and produced, the two were married. They are often an ignored aspect of films, although they reflect the time period or era of the film, the mood or design of the film, and much more. With Hollywood facing strong competition from the independents, they again turned to artists such as Saul Bass for inspiration. His more famous pieces were for Preminger’s “Man with the Golden Arm” and Hitchcock’s “Pyscho” Saul Bass was most famous for his logo designs for “AT&T”, “Continental Airlines” 1968, And “Jetstream”, and this was the most recognised logo everywhere. He was a pioneer of the modern title sequence designing. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. #Classic #Evolution #saul bass #Well known. And I guess I understand Quaker’s desire to update since “everybody’s-doin’-it” but what they came up with really doesn’t translate well across mediums. It combines the trefoil symbol, which had been used by the organization for … While animation pioneers like Georges Méliès and Walt Disney paved the way in the early 20 th century for later filmmakers (like Hawks) to infuse inanimate live-action objects with new energies, it was Saul Bass (1920-1996) who first realized their potential in modern film. He largely designed motion picture title sequences, corporate logos and movie posters. hmdavid has uploaded 12531 photos to Flickr. Saul Bass is an extraordinary cinematic artist. Having been an ‘ inspired student ‘ of Mr. Bass’ design work throughout my career ( 1975 – present ) I have to say that the simplicity of his work is still far superior than ANY updating that has been done ( except that of the AT&T logo ). The Saul Bass bell logo is gone now, replaced by the Saul Bass-designed 1983 globe logo (often called the Death Star by AT&T employees). If a brand wants to “dress” its logo for advertising with the use of gradients and lighting effects, fine. These originals are great :) It just goes to show you if you design a good logo, it will last forever. "The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." Not going to lie, given the context, the at&t logo needed to change, and it’s not nearly as bad as it could have been. Bass worked in the mid 20th century, the importance of graphic design was just on the upswing, Bass branded a number of really successful companies, with astonishingly simple yet effective logos. The rest of them, I’m vomiting right now. Saul Bass logos: then and now “If I do my job well, the identity program will also clean up the image of the company, position it as being contemporary and keep it from ever looking dated.” Lawry’s (original design by Saul Bass in 1959, 3D version unknown) They should be in museums. 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